These days social media has become all the rage online with hundreds of sites all over the Internet. Facebook is by far the largest and most popular of all of the social media sites. They boast of having over one billion active users and billions of page views daily. With that kind of daily traffic it is no wonder that most businesses have their own presence on the social site.

facebook page optimization

However, it is not enough to simply have a Fan Page setup for your business and expect to get the most out of it. You need to monitor and constantly update your content and ensure that it is optimized to attract search engine traffic.

In this article we will discuss 5 things to help you optimize your Facebook Fan Page

#1 Select a Good Profile Picture

The profile you establish for your Fan Page is very important as it sets the tone for the visitors interaction with your company. So ensure that the profile image is high quality and it should be at least 180 pixels x 180 pixels. The image should be the official company logo and if you have not yet created one, don’t hesitate to contact a professional designer to create one. The return on investment will be well worth it. Along with a high quality profile image, be sure to provide accurate information in the profile section.

#2 Create Eye Catching Cover Image

Since your cover image is the very first thing your visitors will see when the come to your page, you want to be sure that you design it right. This means high resolution and it should fit perfectly within the 851 pixel h x 315 pixel w area. You should also include all taglines that you have on your companies website and the companies official url is very important.

Since this is a very important aspect of your Fan Page you might want to consult with a graphic designer for some help with this part.

#3 It’s All About The Name

The title is equally as important as a good cover image and paying close attention to the niche that your business is in will go a long way. Since Google traffic is key, be sure to chose the first word in the title carefully since this is where search engines put the most emphasis.

#4 Detailed About Us Section

Telling your visitors what your company is all about, its vision and mission statement is one of the most important things you can use your Fan Page for. It is very important to be concise and accurate as you can since first impressions are the key to building relationships with prospective customers.

#5 Gotta Have Tabs

While all of the pieces are understandably important there is another part of the puzzle that puts all of the pieces together and that is the page structure. When it comes to designing a fan page it is very important that your visitors are able to easily locate each section of the page.

Each of the above mentioned sections have their own tab and each one has to properly labeled with a specific call to action. This will encourage the visitor to click on the tabs in order to find the information they seek. The content on your Fan Page should always be accurate and relevant to your company and to the niche you have selected.

The information in this article was put together to help you get the most out your company’s Facebook Fan Page.

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