15 Perfect Keyword Research Tools For SEO

[To Bump Up Your Organic Traffic]

Modern SEO must include keyword research as a key component for paving the way to success.

Good-quality keywords are one of the most effective methods to drive constant traffic to your site, regardless of whether you’re relaunching an existing blog or creating your content plan for a new one.

The practice of producing material for search engines like Google’s first page is known as SEO writing.

This is accomplished by conducting keyword research on significant terms and producing optimized content that addresses the user’s purpose.

For example, Google employs “spiders” that scan information to determine its subject matter.

The foundation of digital marketing is keyword research, and effective tools can help you uncover profitable keywords to include in your campaigns.

With the help of proper SEO tools, you can find the perfect keywords that will help you write the best articles and papers for your website.

A good and robust piece of article can be the ultimate key to your leading position.

In this article, we’ve researched and assessed the most well-liked keyword research programs on the market to determine the top tools for 2023.

What is a Keyword Research Tool?

Finding subject ideas for your article is made easier with the use of a keyword research tool.

These tools can be found on search engines like Google, Bing, Amazon, etc.

This aids in your search for ideas for material that will appeal to your audience.

In your blog articles and landing pages, you can then arrange your content strategy to address those subjects.

Tools for keyword research also enable you to view the long-tail and seed keywords that are being used by your rivals to rank well.

In order to target such keywords and steal their traffic, you can make your content better.

semrush input website

SEMrush is similar to the Swiss Army Knife of SEO; it is more than simply a keyword tool. 

SEMrush offers 5–10 very precise keywords that your rivals are already using rather to coming up with a list of potential keywords. 

But that’s only one of its several, extraordinarily potent powers.

SEMrush helps to find long-tail keywords and ad group concepts and learns about annual keyword trends.

Also, the CPC distribution figures are very accurate with full use of the keyword research tool set.

It provides insights on organic traffic and keyword difficulties.

Pricing

SEMrush costs $99.95 per month for annual memberships or $119.95 if you choose to pay monthly instead of annually. 

It provides information on organic traffic, search volume, level of competition, CPC, and other things.

SEMrush has four price tiers:

  • $99.95/month for pro
  • Guru for $99.95 each month
  • $399.95 per month for business
  • $549.95 per month for custom 

The Guru plan is appropriate for agencies and bigger companies, while the Pro plan is best for bloggers and small enterprises. 

Most features, such as competition research, position tracking, and backlink analysis, are included in the Business plan.

Pros:

  • With Semrush, performing domain analysis is especially simple since everything you need to view is conveniently organized in one location.
  • Despite offering a lot of data, Semrush’s interface is logically organized, and graphs and data visualizations make it simple to interpret the metrics offered.
  • You can focus on the words and phrases that are most likely to be useful and lucrative for your company by using the keyword intent data.
  • The link-building capabilities of Semrush, which includes CRM-style elements to aid with outreach, are excellent.

Cons:

  • One of the priciest alternatives available
  • Very less data than other tools
  • Sometimes it’s difficult to use the user interface.

Mangools, a developer renowned for providing the greatest keyword research and analysis tools across categories, created the application known as KWFinder. 

To get started, utilize their beginner’s guide.

Finding keywords with low SEO difficulty is simple thanks to the KWFinder platform, which also offers a ton of other helpful tools.

It has a distinctive and simple-to-use user interface.

Locates keywords everywhere, in whatever language you want.

Picks alternatives from the list of effective keywords.

Obtains detailed information about keyword competition

Pricing

The four pricing tiers offered by KWFinder are Lite, Standard, Advanced, and Agency.

  • The Lite plan, which is intended for people, costs $29 per month
  • Small firms may start with the Standard plan, which costs $99 per month
  • Larger firms may consider the Advanced plan, which starts at $199 monthly
  • For agencies, the Agency plan has a monthly starting price of $299

Pros:

  • KWFinder loads keyword recommendations and information exceptionally quickly because of its lightweight design
  • This tool makes it simple to identify keywords and the user-friendly interface makes sure that keyword searches and navigation go without a hitch
  • In addition to its own Link Profile Strength feature, KWFinder also uses data from Majestic, Moz, and a few other sources where these services do not require additional subscriptions because KWFinder already offers data
  • As long as you have the Premium or Agency membership, you and your team can use KWFinder and other Mangools applications concurrently to help create a smoother workflow and speed up the keyword search process

Cons:

  • Multi-tabbed keyword research is not supported
  • The preview provided by SERPChecker cannot be altered
  • Results for your keywords are few. Regardless of the bundle you choose, there are restrictions on keyword searches

The Google Keyword Planner is a straightforward keyword tool with only a few essential capabilities. 

It is one of the market’s most reliable sources of keyword data, despite its lack of functionality. 

The information is straight from Google, and the outcomes work nicely with AdSense revenue.

Pricing

FREE! 

Google Keyword Planner is a free tool that includes functions including suggested keywords, projected CPCs, and traffic projections.

You can uncover highly trafficked keywords for your website and design successful ad campaigns using the Google Keyword Planner.

Pros:

  • Free keyword research tools like the Google Ads Term Planner include options including keyword ideas, predicted CPCs, and traffic projections
  • You can identify popular keywords for your website and design successful Google Ads campaigns with the Google Ads Keyword Planner
  • Given by Google, the Google Ads Keyword Planner is precise and current
  • Outstanding at monitoring monthly search volume

Cons:

  • Compared to other keyword tools on this list, there is less data
  • Predicting traffic volumes is challenging
  • Monthly search volume numbers that are incorrect

SEO Powersuite is one of the greatest tools for keyword research if you’re seeking for a comprehensive solution. 

Everything you need to optimize both on-page and off-page SEO is included in its full toolbox. 

Basic keyword research tools are included, along with choices for mobile and social media optimization and other tactics.

Pricing

To accommodate the demands of companies of all sizes, SEO PowerSuite provides a range of price options.

The Starter Plan, the most affordable option, costs $99 a month and offers the following features:

  • Ranking tracking for 500 keywords maximum
  • 5 spy reports on competitors
  • Report on a thorough keyword analysis

The Professional Plan, which is the next pricing tier and costs $199 per month, offers the following features:

  • Ranking tracking for 1000 keywords maximum
  • 10 spy reports on rivals
  • 3 thorough keyword research reports

The Enterprise Plan, which costs $499 a month and includes the following features, is the third and most complete pricing tier.

  • Track up to 3000 keywords’ rankings
  • Unending rival spy reports
  • 5 thorough keyword research reports

SEO PowerSuite is a great option if you’re searching for a more complete SEO solution that provides a range of capabilities. 

It is simple to pick a package that matches your demands and aids in your SEO performance thanks to its reasonable pricing options.

Pros:

  • The SEO PowerSuite has many applications and is quite helpful
  • It is an all-inclusive tool that can accomplish everything, including browsing websites and reporting to clients
  • This tool’s special feature called Link Assistant aids in finishing off-page strategy
  • Sorting the backlink prospects into different categories makes the work very simple and saves you a ton of time
  • A thorough SEO audit

Cons:

  • The SEO PowerSuite’s main drawback is the fact that it is not a cloud software
  • By adding new insights, Domain Strength might be improved and made more thorough

One of the top keyword research tools available is called SpyFu. 

It provides good information on the AdWords ads and organic search tactics of your rivals. 

Additionally, Spyfu offers comprehensive information on the volume of traffic that each keyword brings in for your rivals. 

You may use this as a useful tool to optimize your AdWords and SEO efforts.

Helps compare websites that are competing for the same search phrase.

Learns about ranking difficulties and previous rank adjustments

Pricing

An internet application called SpyFu can assist you in researching and monitoring the advertising and keywords of your rivals. 

Three price tiers are available: Basic, Professional, and Agency.

  • The Basic package, which costs $39 a month, offers tracking for 1,000 domains and 5,000 keywords
  • The Professional package, which costs $99 per month, gives you the opportunity to track 2,500 domains in addition to 10,000 keywords
  • The Agency package, which costs $299 per month, gives users access to 50,000 keyword and 10,000 domain tracking tools

Pros:

  • Beneficial for reporting and general exposure
  • Quick access to keywords, the whole PPC history relating to them, and the capability to print reports
  • Utilize Kombat to look for common terms and see how you vary from your rivals
  • Learn about the keywords and ad competition
  • A wide range of tools at your disposal

Cons:

  • The database is missing several websites, thus some of their campaigns are not displayed
  • Due to the fact that just data may be exported, graphs and charts cannot be exported. Additionally, the tool occasionally operates at a slow speed

Long-tail keywords are the new norm in SEO, which is no secret. 

A cult following among content creators for micro-niche sites has developed for the Long Tail Pro keyword generator, which creates long-tail keywords for niche sites.

Its is strong, thorough keyword metrics.

Finding long-tail keywords is simple.

2,500+ SERP searches per day tips for generating highly converting organic traffic.

Pricing

One of the top keyword research tools on the market is long tail pro. 

To meet the demands of various enterprises, it provides a range of price options.

  • 500 keyword ideas every month, 2,000 results per search, and access to the Long tail pro keyword research tool are all included in the entry-level package, which costs $37 per month
  • The pro package, which costs $67 per month, offers 10,000 results every search and 3,000 keyword ideas each month
  • Businesses who need to monitor several websites or want email notifications when new keywords are discovered may choose the agency plan. 10,000 keyword recommendations each month and 50,000 results per search are both included in the $147 monthly fee

Pros:

  • It offers you several keyword recommendations
  • The score for keyword competitiveness is quite good
  • You may determine your likelihood of outranking your rivals in Google rankings by using the competition analysis feature
  • The tool’s rank tracking function is incredibly simple to use

Cons:

  • It isn’t thorough enough to serve as an SEO tool
  • It imposes a limit on keyword searches conducted using seed keywords

7. Serpstat

Serpstat, which includes website analytics, a keyword research tool, SERP analysis, backlink analysis, a rank tracker, and website audit features, is a great choice if you’re looking for a complete SEO suite. 

It’s a one-stop shop designed to simplify everything you’d need for thorough SEO.

Utilizes the competitor graph tool to comprehend your competitors.

Discovers keyword trends and keyword difficulty.

The choice on our list with the most affordable price.

Pricing

Four price tiers are available from SERPStat:

  • The entry-level subscription, which costs $69 a month, comes with 2 projects, 10,000 rows for each project, and 1 user
  • The $149 monthly basic package comes with 5 projects, 50,000 rows per project, and 3 users
  • Businesses who need to monitor several websites or want email alerts when new keywords are discovered should choose the advanced plan. It has 20 projects, 200,000 rows per project, and 10 users for $499 a month
  • The agency plan is ideal for organizations who need to monitor several websites or need email notifications

Pros:

  • It has every tool you may possibly need to perform SEO
  • The Serpstat tool provides complete and thorough analytics data
  • Other digital marketing tools lack a number of its distinctive qualities, which are abundant in this one. Missing Keywords, the Search Question Feature, and Team Management are a few of these tools
  • Before making an investment in the product, you may take advantage of a free trial to get a feel for it

Cons:

  • If your website contains a lot of pages, conducting a site audit will take much longer than it would have with any other tool
  • The keyword difficulties may occasionally produce inaccurate results

Enter a seed phrase into the search area to begin using Keyword Explorer. 

This displays the term’s monthly volume, difficulty, Organic CTR, and Priority.

Organic clickthrough rate (CTR) indicates how many clicks you will receive if you rank in the top ten for the phrase. 

And the Priority measure tells if a term is worthwhile to target based on the possible benefits.

The results page also includes a list of keyword recommendations for your seed phrase. 

Each keyword in the list is assigned a relevance score based on how closely connected it is to the phrase.

Keyword Explorer also includes a SERP analysis that displays the current top-ranking pages, as well as their page authority and number of linked domains.

Pricing

Moz Keyword Explorer allows you to search for up to ten keywords for free each month. 

To have full access to the tool, you must first join up for a Moz Pro membership. 

There are four plans available:

  • Regular: $99 per month
  • Medium: $179/month
  • Large: $299/month
  • Monthly premium: $599
  • By paying in yearly installments, you may save 20%

Pros:

  • Because they operate so well ,Moz’s SERP checker and site auditing tools are immensely popular
  • It is also quite simple to distinguish spam sites utilizing their spam score tool
  • Ease of use

Cons:

  • Moz is more costly than competing utilities
  • Several crucial features necessitate additional fees

Enter a phrase into the Soovle search box, and it will display the most popular queries for that term from 16 various search engines, including Google, Bing, YouTube, Amazon, eBay, Buy.com, Overstock.com, Walmart, and others.

You can configure the tool to display only the search engines you desire, drag phrases into a stored suggestions box, and click on any one query to be sent to the platform’s SERP.

While it does not give volume, competitiveness, or pricing statistics, it is useful for brainstorming content ideas and, in certain situations, understanding purpose.

It is a fully configurable online search engine that presents keyword suggestions from other reputable site hosts. 

It is an online application that offers data on keyword volume, CPC, and competitiveness from several search engines.

A straightforward keyword research tool is Soovle. 

When a user enters a term, several search engines, online shops, and other websites will provide related keyword recommendations.

Obtain keyword suggestions from a variety of websites, including Amazon, Google, Yahoo!, Bing, YouTube, Wikipedia, and YouTube.

Pricing

Free for lifetime!

Pros:

  • You can quickly switch between search engines
  • It allows you to customize your search options
  • It enables you to reuse previously stored things in the future
  • Search engine suggestions from up to seven different engines
  • Auto-suggest keywords quickly

Cons:

  • Outdated user interface when compared to other powerful keyword research tools, Soovle’s design and search engine are relatively obsolete
  • It is not a complete keyword research solution

10. Jaaxy

Keyword research using Jaaxy is simple!

To begin, enter a seed phrase into their keyword research tab, and you’ll be presented with a list of similar keywords.

Right away, you have strong keywords to rank for.

It provides you with a plethora of keyword recommendations that are either low competition or have been confirmed to be low competition based on a human review of the SERP.

These are fantastic to see as you get started, and Jaaxy keyword research will make it simpler to locate low competition terms.

However, after utilizing Jaaxy for a bit, you’ll realize that many websites the recommendations are equally low traffic.

As a result, Jaaxy is an excellent keyword research tool for those just starting out.

Pricing

Premium Wealthy Affiliate members pay half the price for Jaaxy Pro ($19 per month) and Enterprise ($49 per month).

Pros:

  • The free plan allows you to test the tool for an extended period of time
  • Very distinct keywords
  • There are several long tail keywords with significant purchasing intent
  • There are several tools available
  • It’s simple to go from one tool to another, and the training materials are excellent

Cons:

  • The SEO score (keyword difficulty meter) is a mystery
  • The user interface is not always simple

11. Ahrefs

Ahrefs began as a backlink analysis tool, therefore it’s no surprise that it has the world’s largest backlink database and is the greatest tool for link building available. 

You can find out when a link went live, whether it’s do-follow or no-follow, the anchor text, and more for each link. 

You can also review a site’s ranking history for any term, automate internal linking, evaluate and monitor outbound connections, identify which links drive the most traffic to any site, and find link opportunities and backlink possibilities.

Unique click metrics are one of its distinctive aspects.

Pricing

Monthly price (Additional taxes may apply depending on your country).

  • Lite Starts at $99 (Essential data for small businesses and hobby projects)
  • Standard Starts at $199 (Perfect for SEO professionals and in-house marketers)
  • Advanced Starts at $399
  • Enterprise Starts at $999

Pros:

  • The most recent search volume, SERP, and KD
  • Find keyword ideas for Google, YouTube, Amazon, Bing, and other search engines
  • Choose a term from one of the more than 170 nations
  • Estimates keyword ranking difficulty on a scale of 0 to 100
  • Display Potential Traffic, Top Ranking Result, and KW Parent Topic

Cons:

  • They keep blocking our access and it’s causing major disruptions to our business
  • A bit expensive

Google Search Console is a platform for website owners to manage their SEO. 

You may uncover keyword opportunities based on current content using its Performance report.

The Google Search Console Performance report displays all of the terms for which your website ranks. 

You can check which pages rank for certain keywords, as well as how many impressions and clicks they generate.

With this information, you will discover new search phrases that you did not intend to rank for while writing your content. 

Then, you may improve your current pages to rank higher for these phrases. 

Alternatively, you may generate fresh content that is expressly geared to target the new keywords.

Pricing

Google Search Console is a free tool for keyword research. 

To utilize the platform, you must first register an account and authenticate your website’s ownership.

Pros:

  • Improve the Search Engine Visibility of Your Website
  • Make HTML Enhancements
  • Monitor Link Reports to Increase Organic Search Traffic
  • Recognize Google’s Index
  • Website Crawl Receive Website Messages

Cons:

  • It is hard to recrawl URLs using the inspection tool
  • Reports highlight so much data making it hard to follow up during analysis

Google Trends is a free keyword research tool for locating popular and trending phrases.

When you enter a search phrase into Google Trends, you will get a line chart that indicates the search term’s popularity over time.

You may configure the chart to display trends over various time intervals, such as the previous month, week, day, or even hour.

A map of interest per subregion is also available. For example, if you search a phrase in the United States, you may see the level of interest in each state.

Pricing

Free!

Pros:

  • It is simple to use
  • Easily accessible
  • Data transfer is simple
  • Useful for achieving balance in data collecting
  • Capability to gather worldwide info

Cons:

  • Only provides relative values, not precise statistics
  • Limited search quota
  • The search context is only dimly visible

When you submit a seed phrase into Keyword Sheeter, the software generates a running list of matched phrases in what effectively functions as an online notepad.

You may improve the results by using a positive (words to include) or negative (words to omit) filter.

The initial results contain simply keywords and no more information. You may purchase extra reports from Keyword Sheeter to examine search volume, CPC, keyword difficulty, and the top 100 SERPs.

Keyword Sheeter’s strength is its ability to swiftly produce fresh keyword ideas that can be readily copied and pasted into your own publications.

Pricing

Keyword Sheeter provides free keyword suggestions. 

You must purchase “Sheet Coins” to obtain extra information. 

These start at $0.0012 per keyword.

Pros:

  • It’s a simple tool that instantly provides a plethora of useful keyword search ideas
  • Simply enter a few target keywords and press the “go” button
  • In less than 30 seconds, Keyword Sheeter may create hundreds of keyword recommendations

Cons:

  • The main disadvantage of Keyword Sheeter is that it is extremely simple
  • It does not provide search volumes or trends data, and it does not categorize keywords in the same way that Keyword Planner does

15. Ubersuggest

Ubersuggest, like the other content ideation tools, allows you to filter keyword ideas by comparison, inquiry, and preposition variants. 

And, like the premium tools listed below, it provides fundamental keyword, SERP, and site analysis data, as well as project development.

Ubersuggest rank monitoring is one of the greatest keyword research tools available.

Ubersuggest’s useful annotations, such as “The average web page that ranks in the top 10 for this phrase has X backlinks and a domain score of X,” set it apart.

Another feature is its Content ideas, which displays pages that are performing well for that term as well as their Facebook and Pinterest shares.

Pricing

Free!

Pros:

  • A Good Place to Begin
  • The most effective and cost-effective SEO tool for keyword research
  • An Excellent SEO Keyword and Content Research Platform for all of your digital marketing needs
  • Affordably priced and powerful SEO tool
  • Save your cash

Cons:

  • According to some user evaluations, it might be difficult to obtain results pertaining to specialized niche markets
  • Ubersuggest does not have a mobile app

Which is the best keyword research tool for you?

The value of keyword research cannot be overstated, and the alternatives you just read about are some of the top ones available in the SEO industry right now.

Analyze your budget first, then think about the main objective of your brand’s SEO strategy to choose the one that works for your company.

If cost is your main issue, focus just on Serpstat or Google Keyword Planner. 

If you want a more complete set of tools, you should check out KWFinder, SEMrush, or Moz Keyword Explorer.

Take away

A key component of contemporary SEO is keyword research. 

Quality keywords are one of the most effective strategies to drive regular, high-quality traffic to your website, whether you’re relaunching an old blog or creating your content plan for a new one.

Your website’s search engine ranking will increase and more people will visit it if you use these 15 tools to locate the ideal keywords.

Having the greatest tools at your disposal is a crucial step, but it’s not the only one to successfully stay ahead of the digital marketing world. 

By continuing to stretch yourself through education, thought leadership, and tenacity, you can keep yourself and your approach fresh!

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