Best Time to Post on YouTube
[With Rresearched Data & smart hacks]

YouTube is definitely the most popular location to share video material.
After Google, it is the world’s second-most-viewed website.
Not only is YouTube watched by nearly everyone!
But it is also utilized by people from many walks of life, including marketers like you, to advertise their companies to a big audience.
And one burning concern on every marketer’s mind is how to gain greater traction on their channel.
The most important aspect of running a successful YouTube channel is producing high-quality material.
However, format, frequency, and, most crucially, the timing of publication all have an impact on the performance of your films.
Simply said, you must understand the optimal time to post on YouTube.
Choosing the optimum time to publish videos on YouTube guarantees that your video reaches the most significant number of people.
However, determining the optimal time to post on YouTube can be a difficult task.
As a result, this post will examine strategies for determining the optimal time for your brand.
Let’s get started!
Contents
1. When is the Best Time to Upload to YouTube?

Uploading at the right time helps ensure your video gets indexed and starts appearing in search results before peak viewing hours. This maximizes exposure, leading to better engagement and reach.
The optimum time to upload videos to YouTube is between 2 and 4 p.m. (EST).
But there’s a catch!
It is conceivable that the optimum time shown above will not work for you.
This is because there is no such thing as a one-size-fits-all best moment.
Because each individual on YouTube has varied content tastes, locations, and log-in times, your ideal time is determined by the location and behavior of your audience.
As a result, it is preferable to test and collect your own data rather than rely on a fixed template of best times.
If you are a new channel with low traffic, however, using average time is your best option because YouTube needs to supply the data required to determine the personal best time to accounts with little traffic.
Nonetheless, the typical time periods can be a good place to start before attempting to find your specific optimum time to post.
There is a good probability that these set times will do wonders for your brand on YouTube.
Let’s have a look at them:
- Monday: 2 to 4 p.m. (EST)
- Tuesday, 2 to 4 p.m. (EST)
- Wednesday, 2 to 4 p.m. (EST)
- Thursday, 12 to 3 p.m. (EST)
- Friday, 12 – 3 p.m. (EST)
- Saturday, 9 a.m. to 11 a.m. (EST)
- Sunday: 9 a.m. to 11 a.m. (EST)
Additional guidelines to keep in mind:
YouTube statistics show that video uploading is most effective on Sunday, between 8 a.m. and 11 a.m., or after 5 p.m.
Friday through Saturday, as well as Wednesday, are the busiest days.
In certain cases, posting early in the morning during weekday business hours (about 8 a.m. Eastern) allows you to reach both east and west coasters on your way to work and while resting at lunch.
In general, these are the ideal times to publish videos on YouTube:
Note: All of the time frames have been calculated with YouTube indexing in mind, which means that all of the timings are a few hours before peak viewing times; it is better to submit your video before peak viewing times.
Because this posting time was calculated after indexing time, it is clear that the average true peak hour is in the evening.
This discovery gets even more intriguing when you consider that the majority of individuals use YouTube during regular TV viewing times. Isn’t that good news for streaming?
Statista estimates that there will be 2.6 billion YouTube users by 2024.
It’s hardly surprising that there are rules to follow when submitting content on YouTube, which has a far larger window for videos to reach a large audience than other social networking platforms.
2. Statistics on YouTube Video Reach

The majority of YouTube users are in the United States, although key markets include Brazil, Russia, China, India, and the United Kingdom.
YouTube now reaches more American 18- to 34-year-olds than television networks.
The indexing algorithm on YouTube is not instantaneous.
If you want a movie to be posted at a specified time and easily searchable, you must post a few hours ahead of time.
The best time to post is at 5 p.m., but you can still succeed until 9 p.m. before experiencing a major drop-off.
How frequently should you upload videos to YouTube?
An excellent standard practice is to post at least once a week on a consistent schedule.
This will result in results and sustained growth.
However, the frequency of publishing may differ depending on the specialization.
Monitor your competitors’ posting activity to evaluate what frequency works best for them and whether it leads to growth.
The worst day and time to publish on YouTube
Want to know which days you should avoid publishing on YouTube?
The worst day to publish on YouTube, according to the same survey, is Monday. Tuesday and Wednesday are the second and third worst days to post on YouTube, respectively.
These unpopular weekdays make sense, especially if you’re a business-to-consumer (B2C) organization.
Your users are most likely working full-time and attending school these days, leaving them with less time to watch long-form films.
These are the worst times to post on YouTube these days:
- 6 a.m. to 9 a.m.
- 9 p.m. to 12 a.m.
- 9 a.m. and 12 p.m.
Fewer than 20% of respondents claimed an early morning posting (between 6 a.m. and noon) produced the best results.
3. How to Determine the Best Time to Post on YouTube for Your Channel

The definitive strategy for determining the optimal day and hour to post on your YouTube channel may be found in your Analytics dashboard by performing the following steps:
- Navigate to YouTube Studio.
- Navigate to Analytics > Audience.
- Look at “When your viewers are the most active.”
The day with the most active users on your YouTube channel is the best day to upload.
Meanwhile, the optimal time to upload to YouTube is two to three hours before the most active users are online.
Posting a few hours before your viewers are most active allows YouTube to index your video and display it in subscribers’ feeds.
Maintain a weekly video posting schedule.
By scheduling your videos on a weekly basis, you create a constant schedule for your current and new subscribers.
Giving them something to look forward to each week.
To see the pattern of views over a week, I’d recommend recording this data in a spreadsheet for a month or quarter.
In this manner, you’ll be able to determine what day and hour your audience is most active.
You may also use the average optimal time to upload data that we covered earlier to commence the tracking process.
Check to see if the universal time works for your industry.
But how are you going to manage all of these posting times? We’ve got a solution. Continue reading.
Everyone’s audience is distinct. However, your target audience may not be available at the optimal hours as determined by research.
There are numerous methods for determining the optimal time to post on your YouTube channel. Here’s how it’s done:
- Gain Access to Your Analytics
- Navigate to your YouTube channel.
- Click on your profile image in the upper right corner to access the YouTube studio.
- Choose YouTube Studio.
- Your channel dashboard will appear, and from there, use the left-hand side menu to navigate to the Analytics area.
- Channel Analytics will display many tabs. Select the Audience option.
- Analyze how your audience reacts to your channel with the purple graph supplied by Analytics.
Please keep in mind that if your viewers did not watch or play your videos, you will not get a graph for that segment.
Choosing the Best Time to Post
The graph “When your viewers are on YouTube” may be found under the same Audience Tab.
It displays statistics from Sunday to Saturday for the previous 28 days.
What you do with such data is the question.
The dark purple bars indicate when your YouTube visitors are most active.
Remember to post a few hours ahead of these times.
Peak times are ideal for going live or interacting with viewers by talking and creating a conversation.
Determine the day and the day before when your viewers are active.
Because studies show that the majority of users watch videos within the first two days of uploading, posting on YouTube one day before your most active day will boost the visibility of your material.
4. Plan Out Your Posts

For the best outcomes, you should plan when to post.
It has an effect on your engagement, which we all know is the most important component of increasing a YouTube following.
But what if your target audience is in another time zone?
What if you have a job that precludes you from manually posting during peak hours?
Scheduling ensures that your videos are posted at the optimal moment for your target audience.
Maintaining your online presence is difficult without the correct YouTube scheduling tool.
You can efficiently schedule your YouTube videos in advance with the YouTube scheduling tool to ensure your films reach your viewers at the proper time.
We also include content-enhancing features such as hashtag suggestions, a media library, analytics, post insights, Canva integration, and a built-in photo editor.
However, in order to get the most out of your audience’s attention, you must take a methodical and proactive strategy to upload your films.
Sunday, between 8 a.m. and 11 a.m., or after 5 p.m., is the best time to upload to YouTube.
Knowing when and what type of information will appeal to visitors might mean the difference between success and failure!
Peak times are also ideal for going live or interacting with viewers.
Maintain your consistency. Use a YouTube scheduling tool to ensure you consistently post on schedule!
Is it vital to post on YouTube at the right time?
In the short run, determining the optimum time to post on your YouTube channel is critical.
You can gain the following benefits by posting at a time when your viewers are most active:
Your video is watched by your subscribers and new viewers within the first few hours.
You generate views quickly.
When you optimize your YouTube video post, you drive more attention to your channel’s content, which leads to improved brand exposure, channel growth, and, ultimately, conversions and money.
However, in the long run, timing is unimportant and has no bearing on the number of views it can receive in the next months or years.
YouTube SEO will assist you in increasing the number of views on your videos.
Optimize your video for the following keywords:
An interested person will see your video as a suggested next video.
When new users use the terms as a search query, they will find it.
Fill in the following fields with relevant keywords:
- Titles
- Descriptions
- Tags
- Caption
These are vital elements to look out for when you are posting a video on Youtube.
5. BEST TIMES TO POST ON YOUTUBE: RESEARCHED DATA

Survey of Frederator Networks
One of the most common queries Matt Gielen of Frederator Networks hears is, “When is the greatest time to release my videos?”
Frederator Networks compiled statistics from over 1,300 channels and 120,000,000 monthly views across their network.
They acknowledge that their demographic is more masculine than the rest of YouTube, but their average viewer age range of 13 to 34 years old is representative of the rest of YouTube’s viewership.
They also notice that 40% of their sample is from the United States, which is double the proportion of YouTube as a whole.
According to Frederator Networks, the greatest days to publish are Thursday and Friday.
These timings correspond to what several groups have observed to be a few hours before peak viewing times on YouTube.
Most people watch YouTube at the same time they watch television, so by publishing your films a bit before peak viewing periods, you will be in a good position for people to watch your videos.
Boosted Conclusions
Boosted understands that the majority of YouTube users are from the United States. Brazil, Russia, China, India, and the United Kingdom are also important markets.
Boosted, like Frederator Networks, understands that if you want a video posted at a given time and want it to be easily accessible, you must post a few hours early.
YouTube takes some time to index your video and fill in search results.
They discovered that Friday through Saturday and Wednesday have the highest level of engagement on YouTube.
On most days, the optimal time to publish is about 5 p.m., while any video posted before 9 p.m. is likely to succeed.
Surprisingly, Boosted discovered that the best times to publish are both on Sunday, at 11 a.m. and 5 p.m.
If you want to target Americans, another option is to post on a weekday morning (at about 8 am EST).
This allows you to contact east coasters on their way to work as well as west coasters on their lunch break.
Edgy Views
Edgy shares the same viewpoint as Frederator Networks.
They recommend that users upload their videos to YouTube between 2 and 4 p.m. CST or EST on weekdays (the most densely populated, internet-active time zones).
They emphasize the necessity of providing Google and YouTube enough time to index your videos.
“By posting your film a few hours earlier, it will be searchable.” They will then appear in search results.”
They do notice, however, that people behave differently on weekends.
On weekends, people are significantly more likely to be active on YouTube in the afternoon (at the times they would typically be working on weekdays).
As a result, any weekend video publishing should be done a few hours sooner to accommodate this atypical behavior pattern.
Edgy recommended that you schedule your weekend posting for 10 – 11 a.m. EST or CST (depending on where your target audience is based).
Calculations by HowSociable
According to HowSociable, “Social Media is all about timing.”
Posting a movie inconveniently can be a waste of time with little payoff.
However, sharing at the correct time might be very different and result in tremendous returns.”
They discovered that the optimal time for most people to post a video is late afternoon when the majority of users are online.
They agree with Frederator Networks on the optimum times to call, presuming you’re on Eastern Standard Time.
They do note, however, that as the weekend approaches, uploading content becomes more effective as people become more engaged online and more likely to view videos.
A Thursday or Friday, in their opinion, is the greatest day to upload a video.
Mondays, Tuesdays, and Wednesdays, on the other hand, are often the worst days to post content for most people.
Advertising rates vary depending on the day. Evidence suggests that the cost per mille (CPM) is lowest from Wednesday through Saturday.
Sundays and Mondays are typically the most expensive days. However, holidays can have an impact on this.
The days leading up to Christmas, as well as those after New Year’s, are among the most expensive.
Prices are lowest in May and June, and then again in September and November.
Misfit Hustler’s Method
According to Misfit Hustler, uploading a video on YouTube at the right moment can result in 2 to 5 times more views.
It is critical that you submit your videos sensibly rather than at random.
They recommend that you analyze the analytics of your channel to find the optimal time for you.
Ideally, you should post on YouTube 2 hours before your channel’s peak time on the day when the majority of your viewers are there.
So, how can you find out when your channel’s prime time is?
To begin, navigate to YouTube Studio>Analytics>Audience. Look for the report “When your viewers are on YouTube.”
The day with the darkest purple bars is your most popular.
Take note of the start time of those bars and submit your movies two hours before that time.
It’s important to note that this report only displays when your viewers are on YouTube, not when they’re watching your videos.
Choose the day with the darkest purple bars if you only post one video every week.
Choose the one with the slightly lighter purple bars if you have more than one such day.
Misfit Hustler does indicate that posting the day before you have the most viewers may be beneficial.
This is because videos normally receive the most views in their first two days.
If your channel’s second busiest day is the day before its busiest day, consider publishing on that day instead.
As a result, you benefit from having new content on the two busiest days for your channel.
Magisto’s Concepts
Magisto believes it is critical to analyze your target audience’s demographics.
“When you’re preparing to release a video, the type of video, your niche, and when you post are all important factors to consider.”
If you’ve spent THAT much time writing, filming, and producing a video, isn’t it better if that piece of information reaches more people?”
To begin, you must determine which country you intend to target.
While the majority of YouTube viewers are from the United States, many are from other countries, including Brazil, the United Kingdom, China, and India.
On YouTube, men and women are represented equally, albeit this varies depending on the channel. YouTube users are far more diversified than they once were.
In addition, YouTube is the second largest search engine, trailing only Google.
As a few other sites have noted, YouTube’s indexing algorithm takes time.
If you want a film to be searchable at a given time, you must submit it a few hours beforehand. YouTube requires some time to determine the topic of your video.
According to Magisto, despite the fact that younger people watch YouTube more than TV, their viewing patterns are similar.
People generally watch YouTube in the evenings and on weekends, with Sunday being the busiest day.
As a result, you should submit your films a few hours before these peak hours so that they become searchable and perform better.
Unlike many of the other sites mentioned here, Magisto suggests posting your films in the late afternoon or early evening.
On Sunday, though, they make an exception.
Sunday videos that are posted early (for example, at 9 a.m.) normally perform the best.
Unlike many of the other sites mentioned here, Magisto suggests posting your films in the late afternoon or early evening.
On Sunday, though, they make an exception.
Sunday videos that are posted early (for example, at 9 a.m.) normally perform the best.
HowSociable’s Calculations
Social Video Plaza argues that the best time to upload depends on your audience.
Just because a certain hour is appropriate for one channel does not imply that it is appropriate for your channel.
“I identified many websites that contradict each other and contradict my numbers,” author Dexxter Clark says.
The reason for those inconsistencies is that it depends on your audience. That audience is not the same as mine and vice versa.
As a result, there is no universal guidance that applies to everyone.”
Dexxter observes that releasing at night is extremely risky because the algorithm has no one with whom to test your films.
“You want to post at a time when there is some traction but it is not too busy.”
This allows you to take advantage of peak hours.”
Ideally, you should publish in the morning to give your video plenty of time to get traction, but this is very dependent on your primary audience’s time zone.
Dexxter suggests checking your analytics to see when people are watching your videos (as described by Misfit Hustler above).
If you’re new to YouTube, experiment to see what works best for your audience.
However, he observes that most people publish on the hour, which means your video may be buried in the shuffle of mass alerts.
As a result, he suggests posting 15 minutes past the hour, i.e., 6:15 rather than 6:00.
Conclusion
Thus these are the key hacks to a successful Youtube Post.
Undoubtedly every success requires dedication, passion, tactics, and techniques.
Let us know in the comments if this information has been of any help to you!
Good luck!
Happy Reading!
Sarwar Abdullah is a co-founder at VATASK. He is a software engineer. Follow him on Twitter @maasarwar